Positioning Is the Part of “Product Market Fit” You’re Likely Ignoring
Most people when searching for product market fit, focus on the product - let’s release an MVP (product) to see if people are interested; if not, add more features to product and so on. Instead focus on positioning and keep updating that until you find the right mix.
Positioning is about finding answers to following questions -
- Who do customers think your product/service is for? - Wide vs narrow targeting
- What do customers think makes you unique?
- What pain points do they think you solve?
- How credible do they perceive you to be?
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