Wednesday, May 2, 2018

UX for Lean Startups

This is 3rd Lean book that I have read on Lean, the first two being Lean Startup and Lean Analytics. I can vouch this is definitely one of the best books and strongly recommend to anyone who has an idea about solution to a problem and wants to convert that to a product. The book offers practical advice for validating all that you need towards building a product. 

The book starts by offering advice on how to conduct qualitative research on the idea to check if customers really need that and then moving on to landing pages to confirm the hypothesis and then to A/B testing to get statistically significant data on whether proposed changes increases certain metrics or not. 

Between the various ideas, the books talks about how to speed up things aka faster user research, faster design etc. emphasizing the "lean" concept of doing just enough and thus avoiding wastage. 

Other key takeaways for me were designing the test first, when to use qualitative vs quantitative tests, tips on creating various types of MVP including landing page, Wizard of Oz, Fake door test etc.

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