Monday, July 23, 2018

Getting users to their Aha moment

Aha moment (sometimes called the eureka effect) is the moment when new users first realize value in your product.

Here is a good article on how to find aha moments for your product and how to get users reach their aha moment sooner. - https://www.appcues.com/blog/aha-moment-guide 

Some of the ways to get users experience Aha sooner includes 
  • Personalizing your user's journey to create more tailored onboarding experience (like one exp for novice and other for professional)
  • Getting the users to experience Aha faster-
  • Let people experience the product without asking them for signups etc. beforehand.
  • Offering something for free like UserTesting offers 5 mins video of website review for free
  • Creating a quick personalization guide with help from user- like iimjobs.com asking for role preference from a curated set of options for a job alert
  • Step by step walkthrough

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