Getting users to their Aha moment

Aha moment (sometimes called the eureka effect) is the moment when new users first realize value in your product.

Here is a good article on how to find aha moments for your product and how to get users reach their aha moment sooner. - https://www.appcues.com/blog/aha-moment-guide 

Some of the ways to get users experience Aha sooner includes 

• Personalizing your user's journey to create more tailored onboarding experience (like one exp for novice and other for professional)
• Getting the users to experience Aha faster-
• Let people experience the product without asking them for signups etc. beforehand.
• Offering something for free like UserTesting offers 5 mins video of website review for free
• Creating a quick personalization guide with help from user- like iimjobs.com asking for role preference from a curated set of options for a job alert
• Step by step walkthrough

Online marketplace acts as a source for price data in Indian economy

https://www.hindustantimes.com/india-news/online-marketplace-acts-as-a-source-for-price-data-in-indian-economy/story-tdJseAftmpPhlv6XvLSlCL.html 
Good read about how prices on an e-com site can be used to calculate inflation index like CPI. The advantages of this approach being its cheaper, quicker and more efficient. 

Lyft new search bar design

https://uxdesign.cc/what-every-product-designer-should-take-away-from-lyfts-new-ui-742c9668b067 

Unlike other transportation apps, Lyft’s search bar isn’t at the top and it’s not at the way-bottom, it’s in a sweet spot for thumbs. A good example of making sure your most frequently interacted with elements are the most reachable elements of your interface.

Positioning Is the Part of Product Market Fit You are Likely Ignoring

Positioning Is the Part of “Product Market Fit” You’re Likely Ignoring

Most people when searching for product market fit, focus on the product - let’s release an MVP (product) to see if people are interested; if not, add more features to product and so on. Instead focus on positioning and keep updating that until you find the right mix.

Positioning is about finding answers to following questions -
- Who do customers think your product/service is for? - Wide vs narrow targeting
- What do customers think makes you unique?
- What pain points do they think you solve?
- How credible do they perceive you to be?