Power User Curve over MAU/DAU for understanding users

Anyone in product development understand the importance of power users as they are the ones that drive successful companies. 

Traditionally, we use DAUs and MAUs to measure engagement. However, they do not measure power users. Introducing Power User Curve, which is histogram of users’ engagement by the total number of days they were active in a month/week depending on your business. You can measure engagement as app logins or for specific features which are relevant to your business. 

The advantage with Power User Curve is that it shows the variability among your users: some are slightly engaged. When mapped to cohorts, Power User Curves let you see if your engagement is getting better over time. Data for different features can help us decipher and make more informed decissions. 

Read the article in detail here - https://andrewchen.co/power-user-curve/ 

This is How Google will Collapse

This is an interesting article on reasons leading to possible collapse of Google empire which has been traditionally been built on ads. 

• Shift in user trends from search to discovery
• Lesser ads being delivered because of blocking ads features on devices esp iPhone 
• Lack of trust amongst users in banner ads
• Over-reliance on screen ads and missing disruptive trend of voice based search

Read details here- https://hackernoon.com/how-google-collapsed-b6ffa82198ee