This is How Google will Collapse

This is an interesting article on reasons leading to possible collapse of Google empire which has been traditionally been built on ads. 

• Shift in user trends from search to discovery
• Lesser ads being delivered because of blocking ads features on devices esp iPhone 
• Lack of trust amongst users in banner ads
• Over-reliance on screen ads and missing disruptive trend of voice based search

Read details here- https://hackernoon.com/how-google-collapsed-b6ffa82198ee