Dropbox PM read thousands of reviews about their app and
collated some interesting learnings Find below some interesting excerpts –
- 70% of our app reviews were either
5-star or 1-star reviews.
- People want to know what’s going on - After
we stopped writing release notes, 12% of reviewers complained about our
generic release notes.
- Thanks to our app reviews, I learned
all sorts of interesting ways people use Dropbox.
- Ratings differ a lot by country - In the United States, we have roughly the same amount of 5-star reviews as 1-star reviews. But in Japan, we have almost twice as many 1-star reviews as 5-star reviews. My best guess is that there are two things at play here: Translation quality, cultural bias.
Here is the link to complete article - https://medium.com/dropbox-design/are-app-reviews-worth-reading-518d3211872f
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