- Users are downloading apps less often and spending their time in fewer of the apps that they choose to install.
- 85% of users’ time is spent with just five apps
- 80% of all app users churn within 90 days
- That's a big problem for Google, Apple, Facebook, and the companies that rely on their app
See this report from Business Insider how each tech giant has devised an approach that plays to its strengths.
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