Shopping 2.0: a small glimpse (part 2)

In case you missed the part 1, here is the link.

Interesting techie things continued -

4. Amazon Fire phone is yet to be released Amazon phone that besides giving you smartphone capabilities helps you get into Amazon eco-system aimed at increasing sales.

Fire introduces a feature called Firefly that takes advantage of the smartphone’s camera to identify things like movies, books, games, CDs, food and more just by pointing camera at them. Any identified product can be added to Wish List or ordered on Amazon straight from Fire phone. Firefly can also identify songs you’re listening to, and it can even listen to a show, and then let you access that specific scene on Amazon.


5. WineGlass app helps you choose the perfect Wine bottle by providing information about any wine. The user can just take a picture of a wine list at a bar or restaurant. WineGlass will instantly scan the image and give you an interactive version on your

This kind of scanning and exploratory capability can be extended to any app.
iPhone. WineGlass shows you ratings, reviews, price information and food pairings for each wine, helping you make smart choices for your own taste and budget.

Measuring sports sponsorship (McK article)

With Football WorldCup rounds the corner, there is a nice article from McKinsey on how to measure Sports Sponsorship. Here are salient points -

• Articulate a clear sponsorship strategy—the overall objective of their portfolio, the target demographic, and which stages of the consumer decision journey (awareness, consideration, purchase, loyalty) sponsorships can support
• Find Cost per reach and optimize according to that. Favor exposure to the target demographic over total numbers.
• Increase Unaided awareness per reach - Besides acquiring sponsorship rights,its important to spend on activation—that is, marketing activities such as promotional booths and merchandise to promote the sponsorship.
• Measure Sales/margin per dollar spent - Track data on spending and reach (among a host of other media variables) over an extended period to establish links between sponsorships and sales, and then isolate the impact of sponsorships from other marketing and sales activities. 
• All sponsorship activities should enforce consistent brand image so that Long-term brand attributes are enhanced

Shopping 2.0: a small glimpse (part 1)

Here are some interesting (techie) things happening on shopping front -

1. Amazon Dash is a small hardware that helps capture any shippable item into a 'Dash' via scanning that product's bar code or saying the product name to the device, which can then be viewed as a list on Desktop or mobile device.
The beauty of this device is that you don't have to remember and keep recording your emptying groceries. Just use this device and capture it.





2. Hiku is a similar device as Amazon Dash just that while Amazon Dash ties itself to Amazon Fresh, Hiku has no such association to any marketplace yet.

3. Tesco's virtual store as the name suggests is a virtual store wherein large images of life-size store shelves filled with goods are pasted onto walls and doors. Each good has a small barcode which shoppers can use to take pictures and thus create a goods cart.

"You place an order when you go to work in the morning and can see the items delivered at home when you come home at night," said a spokeswoman for Homeplus.


Read part 2 for more techie updates.

How Web Design Is Changing: Trends & Technology and Bootstrap

Here is a nice article on changing web trends.  The article talks about responsive web design, grid layout on designing front and story-telling and infographics on content authoring front.

For the former, Bootstrap is a nice framework that can be used. The next version of my website WebinarBucket will have the bootstrapped design.