The following blog article shows how Ford used an innovative mechanism to market its new car Fiesta in US market. -- HBR: How Ford Got Social Marketing Right
Good Example of how web 2.0 and social media can be used to bring about product awareness. Involving customers in product marketing and using their feedback is all part of what web 2.0 has been put to use. Though I am not very sure if the sales numbers as quoted in the article are directly attributable to this marketing campaign, but I believe such innovative methods are the way to selling going forward.
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