I have high regard for consulting companies because they employ the best of talent. Not only in India, but world over best b-school grads' first choice is a consulting company and McKinsey tops the chart. Yet, looking at articles on McKinsey Quarterly often makes me wonder is this what they do. For example, look at this article "Three trends in business-to-business sales" - it talks about the following trends in B2B sales (abridged for copyright issues) -
First, customers have become more demanding. Second, B2B companies are exploring lower-cost ways to make clients happier and to generate sales growth. Third, B2B companies are making smarter use of customer data to predict behavior, drive sales, and deepen relationships.
Now, except for second point what's new in this? Customers have always been demanding, every basic sales and marketing book would tell you that. And which company doesn't analyse customer data? Again basic marketing book would tell you about this. Well, McK has figured this out by talking to senior executives with 150bn USD combined B2B sales. Come on McK, tell me something new !!



